Call 888-776-0942 from 8 a.m. to 10 p.m. Eastern Time

Dublin, November 24, 2021/PRNewswire/-"Marketing Automation-Global Market Tracks and Analysis" report has been added to ResearchAndMarkets.com products.

 By 2026, the global marketing automation market will reach 6.3 billion US dollars

During the COVID-19 crisis, the global marketing automation market was estimated at USD 3.9 billion in 2020 and is expected to reach a revised USD 6.3 billion by 2026, growing at a CAGR of 8.6% during the analysis period. Cloud is one of the market segments analyzed in the report and is expected to grow at a compound annual growth rate of 9.6% by the end of the analysis period, reaching US$4.6 billion. 

The rise of digital advertising, the increasing popularity of the Internet and other technologies, and the increasing popularity of social media networks will drive global growth. Companies increasingly rely on digital media marketing technologies such as search engine marketing, social media marketing, online advertising and mobile advertising, while continuing to participate in traditional channels to obtain the best of both worlds.

Ensuring the availability, relevance and consistency of brands on social media is difficult for companies of all kinds. In addition, organizations need to regularly update blogs and information, while tracking trends, measuring the effectiveness of social efforts, and interacting with customers. These issues paved the way for social media automation solutions, enabling companies to realize the power of marketing automation and social media to drive revenue. After a thorough analysis of the business impact of the pandemic and the economic crisis it caused, the growth of the internal deployment was re-adjusted to a revised compound annual growth rate of 6.8% in the next 7 years. This segment currently accounts for 37.3% of the global marketing automation market. Cloud-based tools allow marketers to better control their marketing and business content. These tools allow for the correct implementation of strategies independently without relying on other departments. The U.S. market is estimated to be USD 1.2 billion in 2021, while China is expected to reach USD 898.4 million by 2026

By 2021, the marketing automation market in the United States is estimated to reach 1.2 billion U.S. dollars. The country’s current share of the global market is 29.31%. China is the world's second largest economy, and the market size is expected to reach 898.4 million US dollars by 2026, with a compound annual growth rate of 10.6% during the entire analysis period.

Other notable geographic markets include Japan and Canada, which are expected to grow by 7.1% and 7.4%, respectively, during the analysis period. In Europe, Germany is expected to grow at a compound annual growth rate of approximately 8.3%, while other European markets (as defined in the study) will reach US$989.3 million by the end of the analysis period.

In the United States, the COVID-19 pandemic has had a major impact on digital advertising in early 2020. However, in the second half of the year, advertising spending on holidays and political parties helped to make up for the losses registered earlier this year. Therefore, this year's digital advertising spending has grown at a double-digit rate.

The increase in online shopping, door-to-door delivery, and connected TV has helped maintain the market's growth. The booming economy, increasing employment opportunities, rising income levels, the continued development of the cellular market, the increase in 4G penetration, and the increased consumption power of major countries are driving the growth prospects of the Asia-Pacific region. Key topics covered: I. Method II. Executive Summary 1. Market overview

2. Focus on selected players (252 selected players in total) 

4. Global Market Outlook III. Regional Market Analysis

For more information about this report, please visit https://www.researchandmarkets.com/r/hr9d0u

Research and Marketing Laura Wood, Senior Manager [email protected] Call 1-917-300-0470 during US Eastern Time Office Hours, US/Canada Toll Free 1-800-526-8630 GMT Office Hours, Call 353-1-416-8900 US Fax: 646-607-1907 Fax (Outside the US): 353-1-481-1716

More news releases on similar topics

Cision Distribution 888-776-0942 8 a.m. to 9 p.m. Eastern Time